Software Development Services

Our Passion is to Deliver Software that Helps You Succeed

Combining tremendous experience in IT and a great drive for innovation, Masha designs and builds software to rely on: secure, high-performing, scalable, and user-friendly.

Software Development Services - Masha
Software Development Services - Masha

Masha offers software development services that encompass the entire software development process, including planning, designing, development, integration, testing, management, and ongoing evolution of software solutions. We prioritize quality and follow established software development best practices. Our application development services are available to startups, software companies, and enterprises. Whether you need comprehensive end-to-end development support, assistance with modernizing legacy software, or the addition of our IT experts at any stage of the Software Development Life Cycle (SDLC), we are prepared to meet your needs.

Why Choose Masha for Your Software Development Project

  • 10+

    Success stories

  • 10+

    IT Specialists

  • 5+

    Happy clients

  • HQ in the US

    offices in USA and Africa

Tremendous experience

  • Outstanding excellence in software engineering and IT consulting.
  • Over 10+ successful projects in our portfolio.
  • Hands-on experience in various industries.
  • Well-established Agile and DevOps cultures.

A team of true professionals

  • A full-scale PMO able to carry out even the most complex projects.
  • Team of talented developers with magnificent experience.
  • Certified IT experts with Microsoft, AWS, Google, Oracle, ServiceNow, Salesforce, and other platform competencies.
  • From North America to Africa – our talents are located worldwide.

Guaranteed service quality

  • Quality-first approach based on a mature ISO 9001-certified quality management system. Security management certified
  • Security management certified with ISO 27001, that incoroporates comprehensive policies and processes, advanced security technology, and skilled professionals.
  • A leading outsourcing provider featured on the Global Outsourcing 100 list by IAOP.

Different Collaboration Scenarios for Your Software Development

We develop software that offers enduring business benefits, uniquely customized to fit your specific business operations and readily adaptable to meet future requirements.

We develop scalable and robust SaaS, mobile, and desktop software products with exceptional UX, enabling rapid product development with an initial MVP launch within 1 to 4 months, followed by subsequent releases every 2 to 4 weeks.

We form self-directed development teams to take care of your current and future software requirements, ensuring your software development initiatives are not constrained by internal expertise and resource limitations.

We guarantee the seamless functioning and relevance of your software through ongoing performance monitoring, proactive optimization, swift issue resolution, and the timely delivery of new features and integrations.

We provide a wide range of resources, from 0.5 FTE to 150+ FTE, to support the entire software development life cycle, encompassing developers, architects skilled in back-end, front-end, and mobile development, testing engineers, development team leads, DevOps engineers, data architects, and various other roles.

We bring together proficient and cooperative dedicated teams composed of pre-vetted IT professionals from our permanent talent pool. By creating a customized team dedicated exclusively to your project, you can effectively fill any skill gaps and accelerate the progress of your development endeavor.

Dissatisfied with Your Current IT Vendor? Switch to Masha — We Will Do the Job Right

To ensure smooth transition from one team to another, Masha will take a deep dive into your project’s current state and the key challenges you met. We’ll analyze the assets delivered by the other vendor, conduct a detailed code review, and prepare a solid transition plan to get the project back on track.

Various Software Types in Our Portfolio

Along with the deep knowledge of software architecting and coding principles, we have accumulated vast domain experience and understanding of the context that our software operates in.

By business function

Business & project management

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  • Asset utilization planning and control.
  • Remote asset monitoring.
  • MRO, including predictive maintenance, AR for maintenance.
  • Asset warranty and contract management.
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Sales, marketing & customer service

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  • Project team collaboration tools.
  • Secure messengers.
  • Secure videoconferencing.
  • Intranets.
  • Vendor portals.
  • Customer portals.
  • Partner portals.
  • Chatbots.
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Security & emergency

  • Information security systems.
  • Video surveillance.
  • Incident management systems.
  • Emergency response systems.
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By industry specifics

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Retail & Wholesale

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  • VoIP apps.
  • Video messaging.
  • Web conferencing.
  • IPTV apps.
  • Network planning and optimization.
  • Core network virtualization.
  • Telecoms operations management.
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By technology


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  • Automated real-time anomaly recognition.
  • Ridesharing.
  • Traffic management.
  • Real-time targeting, personalization, and recommendations.
  • User propensity scoring.
  • Stock market quotes management.
  • Network security breaches detection.
  • Online video games.
  • Corporate performance analytics.
  • 360-degree customer view.
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  • Demand forecasting and inventory optimization.
  • Virtual agents.
  • Predictive and prescriptive analytics.
  • Risk assessment.
  • Personalization engines.
  • Speech recognition, voice-controlled navigation and search.
  • Computer vision.
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Mixed reality (VR, AR)

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Haven’t Found the Exact Software You Need?

Looking for something very specific that we didn’t mention? Chances are we can build it too. Share your business goals and challenges with us, and we will design a unique solution to precisely meet your needs.

Software to Support Industry-Specific Processes

We closely monitor the requirements, obstacles, and trends across various industries, focusing our core expertise localized in the following areas.

Software for Advanced Business Tasks

We collaborate with a variety of prevalent technologies to broaden the range of capabilities that the software can execute.

Big data

Easily scalable software capable of collecting and handling extensive amounts of data at a rapid velocity.

Our expertise in big data

Artificial intelligence

Software with the ability to extract insights and initiate actions by processing both historical and real-time data.

Our expertise in AI

Data science

Software capable of finding sophisticated patterns in data and continuously learn to deliver more accurate results.

Our expertise in data science

Internet of Things

Software that enables fast processing and mining of data captured by physical objects.

Our expertise in IoT

Computer vision

Software designed to identify patterns and categorize objects within digital images and videos.

Our expertise in computer vision

Augmented reality

Software with the ability to lay virtual objects over real surroundings.

Our expertise in AR

Virtual reality

Software that creates fictional environment with 3D objects and realistic acoustics.

Our expertise in VR


Software with decentralized and highly secure data storage enabling direct peer-to-peer transactions.

Our expertise in blockchain

What Helps Us Run Software Development Projects Smoothly

Software quality controls

We follow coding standards and implement all-round software testing to maintain a quality management system at the level required by ISO 9001.

Accurate budgeting

We carefully analyze requirements and available options to make informed decisions on programming tools, cloud services, and team composition.

Realistic estimation of deadlines

Considering the complexity of the software, sophistication of the technology stack, and the expertise of the team, we break down the project roadmap into incremental steps and calculate a safety factor to precisely evaluate the project's duration.

Transparent service delivery

We provide regular updates on project advancement, openly discuss potential risks or delays, and promptly adjust the development process to minimize schedule variations and inefficiencies.

Cultivation of software improvements

We offer proactive guidance on incorporating new features, enhancing UX, and gaining competitive advantages, ensuring that your software becomes your most valuable investment.

Tailored communication with stakeholders

We adjust the frequency, methods, level of detail, and communication format in accordance with the preferences and agreements of your stakeholders.

Check Out Our Software Development Steps




Business case composition


Architecture, UX and UI design


MVP launch (upon request)


Development and testing


Deployment (and 3-month maintenance)


Project handover / continuous support (on demand)

Choosing an Optimal Pace for Your Project

Scrum development

Software development is carried out in Sprints, 2–3-week iterations with identified granular goals and backlogs, ensuring transparency through activities such as sprint planning meetings, daily stand-ups, sprint reviews (including demos), retrospectives, and backlog refinement (grooming).


Scrum software development methodology - Masha

Best for: any product development project with a need to test the idea, midsize projects in custom software development where software requirements cannot be accurately defined, incremental development of large complex software (which is easy to divide into small functional parts) to start getting value fast.


Kanban development

The tasks are completed in brief Sprints, typically on a daily basis, with frequent meetings held either daily or every two days to track progress and determine the prioritized next steps, utilizing the Kanban Board for a transparent display of project activities, responsible individuals, and overall progress.


Kanban software development methodology - Masha

Best for: software support and evolution projects.


Waterfall development

Work progresses in sequential chunks, with each subsequent task initiated only upon completion and approval of the preceding one, requiring careful attention to detail during the investigation and planning phase to comprehensively address all requirements and risks.


Waterfall software development methodology - Masha

Best for: small and midsize projects with clearly defined and unchanging requirements, projects requiring formal approvals (governmental projects and projects for big corporations), projects with strict compliance requirements.


Costs of Software Development Services at Masha

Major cost factors:

  • Application type (web, mobile, desktop); number of platforms and OS versions supported.
  • The number and complexity of application features.
  • The number of user roles.
  • The number and complexity of integrations with third-party systems.
  • Application availability, performance, security, latent capacity and scalability requirements.
  • Special features required (e.g., ML-based).
  • Uniqueness and complexity of the UI design.

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All about our Software Development

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