How Masha Builds Software with Great UX Design

Masha is notable for its serious approach to UX design. We will create software loved by your users and consistent with your brand identity.

How Masha Builds Software with Great UX Design

Our Approach to UX Design Summed Up

We care to spend reasonable time on UX activities, so instead of blindly applying all available UX methods, we focus on the best-fitting ones.

We document UX activities to ensure smooth communication of our research findings, ideas, and test results to your stakeholders and other team members.

If the software is supposed to be feature-heavy, we can create a Minimum Lovable Product. It will have sufficient functionality for the launch, and users will adore it at first sight.

We value the input of front-end developers who help us save time and avoid unrealistic ideas.

We see UX research as a way to improve KPIs: conversions, user engagement, task success rate, etc.

We integrate a unique value proposition and competitive advantages into software design.

Two Extremes in UX Practices Masha Never Follows

Developing software without due attention to user experience may result in a solution that is inconvenient for users and fails to meet the intended goals. By the time the usability problem is evident, the only way out is to redesign the user interface, which increases the cost of software development.

A polar opposite approach to UX design implies performing a strict sequence of activities regardless of the software type and goals. IT companies may upsell extra, unneeded UX activities that increase the cost of services but don’t add value to the result.

How We Ensure Well-Designed User Experiences in Software Development

At Masha, we are primarily a software development company, distinct from boutique design agencies. However, we offer the same top-tier UX design services found in such agencies, in addition to handling the programming aspect..

Our approach at Masha involves integrating UX activities into the entire software development life cycle. We are well-acquainted with various techniques to predict user preferences, create seamless user journeys, validate our hypotheses, and make necessary revisions as required. Depending on the software's nature, the industry it serves, and its target audience, we select an optimal combination of methods to employ.

Discovery stage

UX methods:

  • Field study.
  • Diary study.
  • Contextual inquiries.
  • Remote user interviewing.
  • Stakeholder interviewing.
  • Interviewing in focus groups.
  • Task analysis.
  • Requirements and constraints gathering.
  • Competitive analysis.

Design stage

UX methods:

  • Personas.
  • User stories.
  • Customer journey mapping.
  • Wireframes or clickable prototypes.
  • Card sorting.

    Testing and evaluation stage

    UX methods:

    • Usability testing.
    • Web analytics review.
    • A/B testing.
    • UX benchmarking.
    • Accessibility testing.
    • User surveys.

    During a UX design process, we have a lot of brainstorming, drafting, and discussions. But we don’t overload you with early ideas — we filter out actionable insights and convey them concisely and understandably in deliverables of different formats.

    For software with rich functionality, we play with different widgets and page elements (like hidden drop-downs, rule-based pop-ups) to avoid feature creep and simplify user journeys. We can also speed up software development without sacrificing the UX by prioritizing the feature delivery based on the target audience’s needs and creating a Minimum Lovable Product (MLP).

    We participate in brand building and help companies find and realize unique value propositions. We include competitive features in MLP design.

    We encourage close cooperation between our UX designers and front-end developers to prevent conflicts between desirable and realistic requirements.

    We don’t only think about UX when creating new software. We can perform UX research for the software your employees or customers already use and significantly improve their experience. This will translate into users’ meaningful interaction with the software, faster task completion, increased conversions, and eliminated churn.

    Choose a Software Development Company with a Serious Approach to UX

    34 years in software development, Masha always keeps usability high on the list of software requirements.